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Cold calling is an essential part of business development. Your BDM team should be actively calling prospects on a daily basis. Below is a script that we have created for you to start your team in cold calling. Once you have practised a bit you can devise your own personalised cold calling system.
“Hi George, my name is (agent name) from (office name) investor support service. I noticed that you put through an enquiry on 52 ABC street last night and you asked about the rental return. Returns on investments is my specialty. I can also help REGARDLESS of the agency you purchase from. I can also give advice on which property will help you attract a better quality tenant.”
When calling the client, we need them to email you a list of the properties they are looking at. Then we need to show the clients HOW we can help them:
– Give a rental opinion on them all
– Give a tenant attraction rating
– Provide recommendations to achieve a higher return
– Tell “George” what you can do for him (Form)
– START SELLING YOUR SERVICES (POD)
When you send an email confirming your conversation with them, be sure to email them a list of what you can do for them.
Hamish has over 17 years of experience within the property management industry and has experience throughout New Zealand and Australia as a manager, principal and consultant. He utilised all of this experience to form a property management business that he expanded between 2009 and 2016 into 7 locations around New Zealand.
