Rent roll growth: Information nights

Make a list of who you are wanting to invite to the event

  • Enter details into the Contact Management System
  • You can email then call them (It’s a follow up after you have sent them some information via your CMS)
  • Door prizes are a great tool to use as incentives to get people to the event
  • Invite sponsors: they cover costs and even donate the prizes
  • Invite speakers and their clients to get more people turning up
  • Create an event with your Facebook page and invite people through social media remember LinkedIn
  • Create a video of the night

Follow up procedure

  • Call attendees within three days
  • Send them a copy of the video and any photos that were taken
  • Visit them, give them a gift for attending e.g. coffee card
  • Get business cards from attendees and thank them in your newsletter and your social media accounts (Facebook/LinkedIn)
  • Announce winners/speakers/ promote sponsors within your social media too
  • Be sure to add all of the attendees to your newsletters
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About the author

Hamish has over 17 years of experience within the property management industry and has experience throughout New Zealand and Australia as a manager, principal and consultant. He utilised all of this experience to form a property management business that he expanded between 2009 and 2016 into 7 locations around New Zealand.